Ljus & Lund started in the autumn of 2019 when Maja Lindströmömöm left her buying job in Gothenburg and moved back to Stockholm with a list of products she had always wanted to stock but never could. The name comes from two things she kept coming back to: ljus, the Swedish word for both light and candle, and lund, a small grove of trees. She wanted the shop to feel like both. Warm and lit from within, rooted in something natural. The first order she ever shipped was a ceramic pendant lamp to a customer in Umeå, packed in a box she had reinforced with extra cardboard because she was nervous about the glass.